The Rise of the Global Boutique Production Company

November 18, 2016

Production companies working with film and photography have seen the industry change over the course of the 20th century. Once relegated to the mega-studios or individual advertising companies, now it is common to find a production that is small enough in size to serve the individual needs of each of its customers, but able to do so on a global scale. With modern technological advances and partnerships with the right niche contractors around the world, these companies handle every digital branding need for businesses large and small.Global Impact, Local ServiceAs industries grow, it’s been common for businesses to evolve into massive corporate entities, with huge staff and presences around the world. While this made it effective for these companies to handle a volume of work, each individual client that they served often lost out on that personal touch that is so necessary to effectively building and maintaining a brand presence. For example, a company looking to target customers overseas may find that working with a large company means they never know who they will be talking with at any given time, while instead, finding a German production company will help them develop the exact right materials to target that market, all with a devoted staff guiding them through each stage.

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Able To Handle The Largest JobsThe benefit of these smaller-scale production companies is that they can handle just about any needed job, wither in-house or through a network of related partner contractors. For example, in the above scenario, the German production company would know the right people – from casting directors to camera operators – to film a video job in the country, without the client needing to leave their home base.A single boutique production company can handle any print media elements that may be needed for a campaign or event, including ad campaigns, catalogs, and even published interviews or editorials. If it comes to a special cause, a company can help put on an event from start to finish, even something as unique as an art exhibition or fashion show.Not to mention, a company means that clients are able to access Hollywood’s resources. Whether the goal is to have a particular celebrity endorse a product or an ad, or to cast a group of actors for roles in a promotional video, the production company will have all the means to handle every single aspect, from start to finish.

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Size MattersIt can’t be said enough that one of things attracting large-scale clients to smaller, boutique production companies is that they can have more or less of a role in the entire branding or marketing process. Some clients prefer to be entirely hands-off, in which the above resources can be utilized to take care of every aspect. Or, if a client prefers to attend castings or visit locations, a smaller team will be more than happy to accommodate requests.

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