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November 18, 2016

To make your advertising more effective, you have to do a few things that will increase the overall response rate of your campaign. In this article, we will take a look at some of those ways and how you can use it to improve your campaign’s effectiveness. Let’s take a look at advertising tip number 1.1) Know your target marketBefore you even run your ad, you should analyze your target market first. How are you going to meet the needs and wants of your market if you don’t have a good idea of who you? You must solve your prospects most pressing need and start your ads off with your biggest benefit.The most important part of any ad is the headline, and your headline should be good enough to stop a reader in their tracks and get them to read your ad. You want to incorporate your initial market research into your ads so that you can capture the attention of your scanning reader.

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Your prospects care very little about you and are only concerned with how they feel. You should be there to capitalize on this selfishness by offering them exactly what they’re looking for. If you can do this, your advertising stands a very good chance of being successful.2) Make your offer irresistibleAn irresistible offer is what it’s all about. When you run your ad, you should strive to make your offer as good as possible so that you can put your best foot forward. It may even help to offer a guarantee right there in your ad. That way you can shift all of the risk to yourself when your prospects are thinking about your offer.3) Improve credibilityYou always want to improve your credibility in everything that you do. If you can, include testimonials in your advertising to show people that your product actually does what it claims to do. You can also include a guarantee here also so that people aren’t afraid to do business with you.You could also have one of your best customer serve to be an endorser of your products. This form of referral marketing is great for new business and can really make an ad take off and succeed.4) Write to one person

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Even though your ad will appear to thousands, only one person is reading your ad at a time, so you will want to write on a one-to-one personal basis. When doing this, imagine that you are speaking with a friend over a cup of coffee. All you want to do here is use the same words and tones that you would use in your friendly conversation.You never want to speak in third person and sound like a big company without a face. Be personable to your prospects and have fun with your advertising. People like to be treated as human beings, so treat them as such.All of these tips will allow you to gain the upper hand in your advertising. Be sure to start using them today to start seeing increased sales in your business.

Top 10 Small Business Advertising Tips

November 18, 2016

No matter what type or size your business is, you certainly can’t afford to loose customer because of bad advertising efforts. Developing effective advertising campaigns takes a combination of strategy and creativity.

1. Determine your target.

Effective advertising begins with understanding the individuals who purchase your products and services, or those who have the potential to do so. Identify and shoot for a target audience with your customer advertising rather than creating a campaign that is more broad or generic.

2. Find out what others are doing in your industry.

Customer advertising is a competitive in most businesses. You need to figure out what the competition is offering and focus on what you have that they don’t. (Note: look for a company that you know is profitable) If you use the unique strengths of your business which might include special product lines that aren’t available in the industry, customizable products or service packages, or a customer loyalty program. This will guarantee attention to your business make sure you note all your strengths in your advertisements.

3. When and where.

Profitable advertisements are strategically located in the right place at the right time. The right places is usually determined by your target audience. If you realize that your target audience is diverse then don’t limit your customer advertising to one type for example, television or radio. Rotate each of your advertisements to reach a broader audience.

4. Check if your advertisements are working.

It is hard to know how your advertisement is doing unless you have a system to track customers. One way to do this is by making sure your advertisement has coupons on your printed ads, (newspapers, flyers, door hangers) this will allow you to track where customers saw your effective advertisements.

Another alternative is to include a statement like, “Mention this ad and get an extra 10% discount.” These tactics are extremely effective, and they will help when evaluating the results of your customer advertising campaign.

5. Good campaigns equal better the results

A good advertising campaign takes time and money to develop. Customer advertising is the one major area of your business that budget should not be cut, nor should it be overlooked or neglected in any way. Your customer advertising is mainly what drives sales, look for ways to boost your advertising budget often. Some of the many advertising outlets now and days also takes more time than money.

A great tip is to invest time in developing a Craigslist/kijii advertising campaign to take advantage of free advertising and be sure to make use of other free spaces, like community bulletin boards and as always word of mouth.

NOTE : Creating a website is another great method of gaining new clients especially if your website accepts credit card payments see “Top 3 Reasons to Accept Credit Cards”

5 more Advertising Tips

1. Advertising is expensive, so make a plan know why and obviously what you are advertising and what you want to accomplish. make sure your advertising carefully and be sure to measure its effectiveness.

2. Figure out what is the most appropriate sales promotion tools such as flyers, brochures and signs. Be careful to review each promotion for its effectiveness and evaluate what these advertisements say about your business.

3. Signage should always be a larger part of your marketing campaign. Signs are an important part of small businesses and can be the most effective and consistent way for generating revenue.

4. Every small business should be listed under the appropriate heading in the Yellow Pages, but not every business needs to buy expensive display ads. Be judicious.

5. You should always network yourself. Get involved in your community. Join the chamber of commerce, business organizations, service clubs, and charities. .

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